A growing number of enterprises are seeking to modernize their businesses in order to meet the growing requirements and demands of the contemporary, technologically advanced customer. However, few are ready to deal with the internal disruption it creates throughout the entire company. This is why changing the culture and management are crucial.
To make digital transformation effective, companies must adapt to agile methods, processes, and work methods. Being agile requires changes in culture. Similar to how the digital transformation process is driven by the evolving customer demands and expectations and strategies that are customer-centric are essential successful implementation of these new strategies will require an integrated and flexible organization.
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Cultural Change
Due to the ever-changing and constantly evolving nature of the contemporary world, business must develop an environment of constant change.
The days of companies establishing strategies for the coming five years, and then waiting to see the company implement the strategy are gone. Making a 5-year plan is still essential, but the necessity of being able to quickly pivot the strategy at any time is crucial for the long-term growth of the company.
In the same way, as the latest technologies are developed as new technologies are developed, customers and the other major stakeholder groups' demands and expectations shift. Agility facilitates rapid pivoting of development roadmaps as well as the rapid change of strategies that focus on customer experience and the redesigning of the customer experience across all channels.