There are a number of reasons why you should choose a Texas PPC agency to work with you over doing your own SEM in-house. In this article, we will explore how a competent PPC agency in Texas can help you improve your profits and sales.
What Budget Do You Have?
Pay Per Click is a highly sought-after skill these days thanks to the importance of internet marketing for almost all major businesses. As a result, good pay-per-click managers command a high salary, and so are often out of the reach of most small businesses.
A PPC agency offers a great way of mitigating the cost because they usually charge a management fee that is a percentage of the media spend, which is the money you use to bid for your ads.
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It's not just small companies that buy in a PPC agency, large companies do too, but for a completely different reason. As we explained before, AdWords and SEM specialists are highly skilled and therefore are paid high salaries. This is also true at the very top of the spectrum.
The biggest companies spend tens of thousands on paid search, meaning the very best paid search specialists who are able to find 1% or even 0.1% reductions in cost in PPC budgets or improve profitability, can either save thousands or make tens of thousands more income through their efforts, more than justifying their high salaries.
If a business, even a large one, was to hire this person, they may find that these potential improvements in profits are mitigated by the high cost of the staff member. This only really works when hiring a PPC agency, because they benefit from economies of scale by having their highly trained search specialists work on several clients at a time. While they may not spend all their time on your account, they do generate incredible results – and that is what you are paying for at the end of the day.